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Courtesy of…

consumerist.com & geekologie.com

  • The Ads have eyes!

For those of us who saw Minority Report and didn’t think it was that far off of a theory behold the new trend in advertising. According to the Wall street journal, Dunkin Donuts and other such companies will be tailoring advertising per customer. In Minority Report it was manifested as an extreme case where store computers knew your name and what you bought at you last visit. The more realistic version features video screens to determine your demographic for further ad targeting and cash registers that will note what you buy and and offer you a product “they” think you’ll like.

Some might say its creepy. Perhaps it is a bit but certainly its more a sign of some tiny desperation. With DVR and Tivo kicking advertising ass for the last few years and, of course, downloading its certainly makes it more difficult to cast a line for viewers but I suppose it does make sense to try and catch people while they’re shopping as opposed to when they’re already sitting comfortably at home. I’m no analyst but based on my own shopping experience I’m sure most people tend to buy more products than planned while in the store

Will it work?  I’m sure it will a little and if not it will just be one other bombardment to block from the  periphery.

  • What was tha…?

The CERN Large Hadron Collider:

Due to be launched next month the CERN Large Hadron Collider helps scientist studies the tiniest measurement of particles, the basic make up of…well…everything.  Essentially it collides particles and recreates the environment that existed in the universe right after the big bang occurred. The danger comes from potential disaster when it causes a black hole. The scientist of CERN, or European Center for Nuclear Research, say it will collapse before it can get bigger and fulfill the sci-fi fears of many (including this blogger).

Two men, Walter Wagner and Luis Sancho, were so concerned that they filed a lawsuit against CERN citing that the team hasn’t provided evidence that the experiment is safe. Nor have they offered any speculation as to the environmental impact of such an experiment.

The lawsuit does shed light on a much larger topic. Who gets to decide what experiments get carried out and why? Should the potential destruction (or at least slight disturbance) of the globe be left to a few people in a small room?

Wait, I think my rants are crossing here.

The Superficial Writer- “So basically the Earth will turn into the “O” from the Heroes logo?

SWEET! Turn that bitch on!”

*Interesting fact: Apparently the CERN is also known as “the french death star”.

Well that sounds pleasant.

  1. jtankers
    August 28, 2008 at 8:43 AM

    Good summary. I can detail the history of the safety issue in a bit more detail.

    Former Nuclear Safety Officer Walter L. Wagner discovered flaws with CERN’s safety arguments. He believes that the Large Hadron Collider could create dangerous particles that might destroy Earth, so he filed a law suit to require proof of safety. [1]

    In response, CERN scientists created a safety report in 2008 that argues no real chance of danger. [2]

    After review, German Astrophysicist Dr. Rainer Plaga argues that CERN’s new report does not prove safety. Dr. Plaga proposes that CERN follow additional safety procedures to help reduce the danger, including proceeding slowly. [3]

    On August 14th, CERN’s Dr. Jonathan Ellis stated that there is no real danger and they will not proceed slowly, the will begin collisions in a few weeks. [4]

    Another German scientist, Professor Dr. Otto E. Rössler theorizes that if micro black holes are created in the Large Hadron Collider, they could grow large enough to destroy Earth in just years or decades. [5]

    Dr. Rössler requests that an emergency safety conference be held before collisions begin. He is due to meet Swiss President Pascal Couchepin to discuss safety concerns.

    [1] http://www.lhcdefense.org/lhc_legal.php US Federal Lawsuit Filings – Walter L. Wagner

    [2] http://public.web.cern.ch/public/en/lhc/Safety-en.html The safety of the LHC, Web Site – CERN

    [3] http://arxiv.org/PS_cache/arxiv/pdf/0808/0808.1415v1.pdf On the potential catastrophic risk from metastable quantum-black holes produced at particle colliders – Rainer Plaga Rebuttal

    [4] http://www.lhcfacts.org/?p=72 CERN’s Dr. Ellis tells only half of the story – JTankers

    [5] http://www.wissensnavigator.com/documents/spiritualottoeroessler.pdf A Rational and Moral and Spiritual Dilemma – Otto E. Rössler Safety Counter Arguments

  2. September 1, 2008 at 7:47 AM

    See The Promotion, it’s good, I recommend it, it’s a comedy

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